Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 12th April 2017 by Jess

Abandoned shopping carts: Back to Basics

Global e-commerce is booming, which means that it's time for marketers to learn more about abandoned carts.

Tags: E-commerce

Posted 10th April 2017 by Jess

What Happens in the Marketing Funnel?

Lead generation doesn't just involve your sales teams - marketing departments have just as much impact on the process! Check out our infographic to see exactly how much...

Tags: Marketing Automation, Lead Management

Posted 10th April 2017 by Jess

Can You Really Turn Cart & Browse Abandonment into Profit? (Part 1)

Did you know that 76% of your website visitors put items in their carts without finalising the purchase? It’s true. But there are solutions to awaken your lost customers’ interests and make them return to check-out.

Tags: E-commerce, Data-Driven Marketing

Posted 13th March 2017 by Jess

5 Simple Ways to Increase Your Email Open Rates

Email open rates are a tricky business. Want to find out how to increase email open rates with minimum effort but maximum impact? We have got 5 simple ways for you to do that, read on!

Tags: Email Marketing

Posted 13th March 2017 by Jess

Top 10 Hottest Email Design Trends from 2016

Ever wondered what the newsletters of tomorrow look like? Now you don't have to, because we've collected all the freshest email design trends right here!

Tags: Email Marketing

Posted 13th March 2017 by Jess

5 Great Tricks to Reduce Bounce Rate

We really want your deliverability to be great. Which is why we've collected these 5 great tricks for reducing your email bounce rates and keeping your subscribers AND your email list happy!

Tags: Email Marketing

Posted 13th March 2017 by Jess

The Essential Startup Guide For Your Email Marketing Campaign

Email marketing is often mistakenly undervalued. People somehow pay less attention to email marketing relative to other marketing strategies. If you aim to do better email marketing or start your email campaigns, then this is a must read for you. Simply follow this guide to kick start and optimize the performance of your email campaigns.

Tags: Email Marketing

Posted 13th March 2017 by Jess

The Five Keys to Email Marketing Success

Accelerating your email marketing program takes effort and analysis. Before you get started, we recommend you to perform a check to make sure you have the 5 key elements for a strong email program.

Tags: Email Marketing

Posted 10th March 2017 by Jess

The Ultimate Basic Subject Line Checklist

Writing the perfect subject line for your email sendings isn't easy. Particularly if you're just starting out in the field of email marketing! Which is why we've prepared this checklist to help you.

Tags: Email Marketing

Posted 16th February 2017 by Jess

Email Marketing Does This Better Than Social Media

Marketers around the world, beware: do not build on rented land. It’s a simpler way of saying that your business assets shouldn’t be managed by another company. Ever.

Tags: Email Marketing

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