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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 16th August 2017 by Jess

How to reduce churn: content marketing vs. email marketing

Is content marketing better than email marketing at keeping customers around?

Tags: Email Marketing

Posted 15th August 2017 by Jess

9 Effective Tips For A Great Welcome Email

Someone just subscribed to your newsletter. Congratulations! What happens next though? Let us tell you 9 simple yet effective ways to take your welcome letter to the next level!

Tags: Email Marketing

Posted 15th August 2017 by Jess

The Journey of an Email

Do you know how many stops your email sending has on the road to your reader's inbox? Check out our infographic to learn more!

Tags: Email Marketing

Posted 18th July 2017 by Jess

4 Ways to Make Your Email Design Pop in 2017

If you want to design your emails for success, it’s a matter of trial-and-error: but if you hit it right, your success will be reflected in the numbers! So how can you bring your emails up to speed for 2017?

Tags: Email Marketing

Posted 18th July 2017 by Jess

Content – always on the recipient’s terms!

If this headline caught your eye, you’re probably interested in (or already work with) creating content for your readers. But how can you create content that will succeed in the long term?

Tags: Email Marketing

Posted 8th June 2017 by Jess

E-Com Series Part 3: Enrich the Customer Experience with Advanced E-commerce Recovery

Find out how a RFM frame of analysis will take your e-commerce strategy to a whole new level of customer retention and cost-efficiency.

Tags: E-commerce, Data-Driven Marketing

Posted 23rd May 2017 by Jess

E-Com Series Part 2: The Dos and the Don’ts of E-commerce Recovery

With the right tools and analysis, the lengthy process of data collection will rekindle the interest of lost shoppers. So here’s the million-dollar question: how can you get your e-commerce recovery just right?

Tags: E-commerce

Posted 23rd May 2017 by Jess

INFOGRAPHIC: Global Design vs. Email Design

When it comes to design, do global trends affect what happens in the world of email design? Find out for yourself if there’s a connection between the two!

Tags: Email Marketing

Posted 12th April 2017 by Jess

Abandoned shopping carts: Back to Basics

Global e-commerce is booming, which means that it's time for marketers to learn more about abandoned carts.

Tags: E-commerce

Posted 10th April 2017 by Jess

What Happens in the Marketing Funnel?

Lead generation doesn't just involve your sales teams - marketing departments have just as much impact on the process! Check out our infographic to see exactly how much...

Tags: Marketing Automation, Lead Management

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