Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 13th March 2017 by Jess

5 Simple Ways to Increase Your Email Open Rates

Email open rates are a tricky business. Want to find out how to increase email open rates with minimum effort but maximum impact? We have got 5 simple ways for you to do that, read on!

Tags: Email Marketing

Posted 13th March 2017 by Jess

Top 10 Hottest Email Design Trends from 2016

Ever wondered what the newsletters of tomorrow look like? Now you don't have to, because we've collected all the freshest email design trends right here!

Tags: Email Marketing

Posted 13th March 2017 by Jess

5 Great Tricks to Reduce Bounce Rate

We really want your deliverability to be great. Which is why we've collected these 5 great tricks for reducing your email bounce rates and keeping your subscribers AND your email list happy!

Tags: Email Marketing

Posted 13th March 2017 by Jess

The Essential Startup Guide For Your Email Marketing Campaign

Email marketing is often mistakenly undervalued. People somehow pay less attention to email marketing relative to other marketing strategies. If you aim to do better email marketing or start your email campaigns, then this is a must read for you. Simply follow this guide to kick start and optimize the performance of your email campaigns.

Tags: Email Marketing

Posted 13th March 2017 by Jess

The Five Keys to Email Marketing Success

Accelerating your email marketing program takes effort and analysis. Before you get started, we recommend you to perform a check to make sure you have the 5 key elements for a strong email program.

Tags: Email Marketing

Posted 10th March 2017 by Jess

The Ultimate Basic Subject Line Checklist

Writing the perfect subject line for your email sendings isn't easy. Particularly if you're just starting out in the field of email marketing! Which is why we've prepared this checklist to help you.

Tags: Email Marketing

Posted 16th February 2017 by Jess

Email Marketing Does This Better Than Social Media

Marketers around the world, beware: do not build on rented land. It’s a simpler way of saying that your business assets shouldn’t be managed by another company. Ever.

Tags: Email Marketing

Posted 18th January 2017 by Jess

3 Digital Marketing Trends for 2017

In the hyper-digital age we're living in, we get thousands of brand messages from Facebook, Twitter, mobile apps, email and many other channels every single day.
Digital media has made it easier than ever before to publish content - but it also puts the consumer in greater power. Now more than ever, it's the digital customer who decides when, where and how to consume your content.

Tags: Marketing Automation, Data-Driven Marketing

Posted 18th January 2017 by Jess

VIDEO: "Design for the Distracted" Email Design Workshop

Our own Tim Hansson took his #EME2016 Workshop audience through all they need to know about the future of email design at our digital marketing conference in Malmö, Sweden. Find out what he said in this exclusive recording!

Tags: Email Marketing

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