Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 19th September 2018 by Jess

Permission Matters in Marketing

What would you rather have: a large list of subscribers, or a well-performing one? Luckily, changing your attitude towards permission marketing can get you both.

Tags: Email Marketing

Posted 19th September 2018 by Jess

Why Your Newsletters Need Their Own Tone

Would you talk to your best customer in three different styles during a live meeting? If your answer is "no", then it might be time to adjust your email marketing's tone as well.

Tags: Email Marketing

Posted 21st August 2018 by Jess

2 Reasons Why Email Authentication is More Important Than You Might Think

How does authentication impact your email marketing? Even though it might seem like a detail in the larger scope, it is the very factor that can make or break you.

Tags: Email Marketing

Posted 20th August 2018 by Jess

4 Ways to be on the winning site

It seems like mobile has truly taken over the world – which means that digital marketers everywhere have some catching up to do. But how can we benefit from this trend exactly?

Tags: Email Marketing

Posted 17th May 2018 by Jess

3 Common Deliverability Mistakes and How to Avoid Them

We asked our Deliverability Team to tell us about common deliverability mistakes and the future of email threats.

Tags: Email Marketing

Posted 26th March 2018 by Jess

14 Design Tips For Successful Emails- Part 2

Here is part 2 of the successful email design tips Q&A.

Tags: Email Marketing

Posted 26th March 2018 by Jess

11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

Let our experts in e-commerce, marketing automation and marketing technology: Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions for 2018 so you can get a head start!

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 26th March 2018 by Jess

4 Emails That Enhance Your Customer Journey

The digital customer journey is having a golden moment. And with good reason. Even the evolving customer journeys can be improved in a few, fairly straightforward ways, find out the 4 emails that will do the job.

Tags: Email Marketing, E-commerce

Posted 26th March 2018 by Jess

14 Design Tips For Successful Emails- Part 1

We collected some of the most burning questions that came up during our Email Design webinar and answered them - here is part 1, enjoy!

Tags: Email Marketing

Posted 22nd February 2018 by Jess

4 Crucial Reasons Why Turning Customers into Subscribers Would Improve Loyalty in the Long Run

Email generates leads, facilitates relationships and strengthens a brand’s position in the customer’s mind. But do you know why it’s crucial to your success that you convert customers into subscribers? We’ll let you know!

Tags: Email Marketing

Pages

© APSIS International AB. All rights reserved.