What Happens in the Marketing Funnel?
Lead generation is a sales matter. Right?
Not quite. The process of someone in your audience becoming a lead starts much before - in fact, from the very first moment they interact with your brand.
Which means that the winding road of your leads has as much to do with your marketing team's activities as it does with your brilliant sales teams!
Check out our infographic to discover what we mean: where your leads come from, why you need to analyse their background and interests in order to personalise your communication to them, sending them emails at exactly the right time to move them along the marketing funnel until they finally arrive at - who else? - your sales department. Enjoy!
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This article was originally published in Sept 2016, and updated in Apr 2017.