Growing Together trainings
Join our inspiring group training sessions about basic and advanced APSIS Pro solutions to grow your knowledge, get practical tips, engage in discussions and evolve your network. All at once.
APSIS Pro Basic Training (Hong Kong)
Join a Basic Training session in APSIS Pro with our experienced email consultants. We will guide you through all the steps you need to know, from data import to newsletter setup and how to analyse your results.
APSIS Pro Basic Online Training (Asia)
Join an Online Basic Training session in APSIS Pro with our experienced email consultants. We will guide you through all the steps you need to know, from data import to newsletter setup and how to analyse your results.
August 16, 4pm - 5pm
September 17, 4pm - 5pm
October 16, 4pm - 5pm
November 18, 4pm - 5pm
December 17, 4pm - 5pm
APSIS Pro Advanced Training Series
Join our thematic training sessions in APSIS Pro to enhance your email marketing knowledge with our experienced email consultants. We will guide you through how to take your email marketing to the next level, optimizing your data flow to improving your sending performance. Upon completion to all 4 training sessions, participants will receive a certificate of completion.
Seats are limited, reserve now to secure your place!
Available in-person training sessions (Hong Kong only):
Part 1: Customer Onboarding - March 20 (registration now opens!)
Part 2: Personalisation & Segmentation - June 20
Part 3: Email Optimisation - September 20
Part 4: Reactivation - December 20
Part 1: Customer Onboarding
Onboarding is the beginning of a customer journey. It's just like meeting someone for the first time, you need to make a killer first impression so new connections or subscribers will continue to engage with your future communications. In this session, we will go over:
• How to connect your lead generation channels to APSIS Pro
• How to set up a subscription form and capture the right data
• How to properly manage your contacts
• How to set up a welcome flow that fits your business needs
• Example of what a killer onboarding email program looks like
In person on March 20, 4pm - 5pm
Part 2: Personalisation & Segmentation
As your lists grow, how do you tailor your email message to make it more personalised? How to run more targeted campaigns to get better engagement from your subscribers? In this session, our email marketing expert will walk you through:
• How to examine your data capturing flow to ensure you get the right data at the right occasion
• How to use demographic data fields to utilise data in your lists
• How to segment your lists
• How to set up advanced filtering to run more targeted campaigns
• Example of what a successful personalised email campaign looks like
In person on June 20 4pm - 5pm
(Registration opens on May 20)
Part 3: Email Optimisation
Do you know how well your email campaigns are performing? Do segmentation and personalisation generate better results? Learn how to assess your current email performance and learn a few tricks to take your email marketing to the next level.
• How to audit your email marketing programs by looking into your email reports
• How to use A/B Split Test to improve email engagement
• Example of what a successful email program looks like
In person on September 20 4pm - 5pm
(Registration opens on August 20)
Part 4: Reactivation
Haven't heard from some of your subscribers in a long time? Not sure if they still want to hear from you? Find out how to locate these inactive subscribers and learn some of the best practices for building and maintaining a hygienic email database.
• How to avoid falling into spam and blacklist
• How to properly manage your inactive subscribers
• How to clean your email database and keep your lists hygienic
• Example of what a winning reactivation campaign looks like
In person on December 20 4pm - 5pm
(Registration opens on November 20)
Join our popular webinars for short and sweet sessions about digital marketing, no matter where you are!
Build your expertise by attending one of our industry seminars and mingling with other professionals - for no cost at all.
Download the leading email marketing ebook in the Nordics to increase your own marketing knowledge.